Saint Nicholas can put away his hood: Gen Alpha made his list on TikTok (infographics)

Two weeks before December 6, don’t worry about what you are going to offer the children. The Alpha generation, born between 2010 and 2024 and nourished with digital influence, knows exactly what they will… push you to offer them.


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Journalist at the Society department


Reading time: 2 min




Cclearly, she’s not like us. Like us: generations X, Y, Z, boomers and others. She doesn’t watch what we look at, doesn’t listen to what we listen to, doesn’t speak as we speak and doesn’t buy what we buy. So yes, indeed, we could say that about each generation that comes after another, except that Gen Alpha are just… children. Young children, born from 2010 to 2024, who are between one and 15 years old.



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