So you are right Dominique to worry: web-to-store is an important issue.
It’s even existential for all small businesses what are travel agencies.
Not to compete with the champions of online sales: they have neither the means nor the skills, but rather to animate and retain their community of customers.
In this regard, they have every chance of succeeding, as the KPNG study proves to us, which tells us that small businesses are much less dependent on Google. This information is crucial. This is the key to success.
She shows the way: knowing how to rely on her network, that of her clients, practicing pushes on her bases, working on her data…
Let’s not look at the glass half empty. There is still 23% of agencies who declare that “web-to-store: it works”.
Our excellent i-tourism gazette, as you say Dominique, must undoubtedly have a little to do with it, even if you will forgive me, I prefer to keep the name “excellent” rather than that of “gazette”.
Conclusion ¼ of agencies believe in it and it works! A good encouragement for others…
Until the next poll!
