TikTok has found a new way to find out more about a country. A new concept on social networks consists of filming the interior of grocery stores and supermarkets in the countries in which we find ourselves, to discover the local cuisine (or almost). This phenomenon has a name, the “ Grocery Store Tourism ”, in French “supermarket tourism”. Ideal for traveling and learning more about culture of a country, just by scrolling on TikTok.
Culture under the prism of supermarkets
The concept? Take a video of yourself in the aisles of a supermarket, or a local grocery store during a stay abroad. This trend has a double interest for those who follow it. Not only to create memories, but also to share local products from a foreign country to introduce your subscribers to the culture of the country where you are traveling.
“As soon as I travel abroad: head to a supermarket!” We learn a lot about the country in a short time,” we can read under a video post. Gen Z has particularly adhered to this concept, the research of which has accumulated 133.2 million posts to date.
Carrefour rather than the Louvre
Finished the guided tour at Louvre to mark his stay in Paris. This summer, and particularly with Paris Olympicswe can count numerous posts from foreigners visiting French supermarkets to have a “culinary experience”, as evidenced by the video of the tiktoker caroluzitus.
Under his video, Internet users are all more enthusiastic than each other: “The Carrefour experience”, “Here now just outside Monaco, and love Carrefour!!!!” », “First time I went to France I spent 2 hours at Auchan”. An enthusiasm that we can put into perspective when we discover that at the end of the video, the influencer collects… a bag of industrial pancakes.
