In a franchise sector where competition to attract and retain the best talent is intensifying, dietplus demonstrates that investing in the recognition of its franchisees constitutes a major competitive advantage. In october last, the brand specializing in food rebalancing organized a exceptional ten-day trip to Zanzibar to reward its sponsoring franchisees. This initiative reveals a network development strategy based on mutual commitment and enhancement of brand ambassadors. For franchise candidates looking for a network where their involvement will be recognized at its true value, this approach deserves particular attention.
Rewarded sponsorship: a win-win model for developing the network
The dietplus referral program perfectly illustrates how a franchise can transform its franchisees into real players in its growth. Around forty coaches who sponsored a new member of the network benefited from an all-inclusive stay in a high-end resort the Tanzanian islandaccompanied by a loved one of their choice.
This award is part of a coherent approach: after the Thailand and the Mexico in previous editions, the dietplus network maintains a level of excellence in its rewards. Virginie Grasset, franchisee in Soissons, demonstrates the sustainability of this system:
“This is my third trip with dietplus and I discovered a wonderful place”.
Benjamin Horesnyi, coach at Bourgoin-Jallieuconfirms the impact of these initiatives on his motivation. This system creates a virtuous circle : Satisfied franchisees naturally become influencers of the brandfacilitating the recruitment of qualified profiles while strengthening the cohesion of the network. For a franchise candidate, this collaborative dimension offers the prospect of additional income and development within the network.
Building a community: relational investment as a strategic pillar
This trip to Zanzibar also revealed an often overlooked dimension in the franchise’s universe: building a true community of entrepreneurs sharing common values. Between visits to the historic district of Stone Town, a UNESCO World Heritage Site, and safaris on the African continent, participants benefited from a framework conducive to informal professional exchanges.
Spontaneous workshops, sharing of experiences on opening centers, operational advice: the program promoted collective intelligence. Philippe Langohr, founder of the franchise dietpluswho personally supported his franchisees, explains this philosophy:
“These trips are our way of thanking our franchisees for their involvement in the network. It’s also an opportunity to create memories together. These kinds of moments allow us to strengthen ties.”
This presence of the manager alongside his network reflects a rare proximity in the sector. For a candidate evaluating different brands, this human-centered corporate culture represents a determining criterion of choiceparticularly in a support profession such as nutritional coaching where the personal development of the franchisee directly impacts the quality of customer service.
